Seller’s Guide

A Guide to Selling your Home in Sherwood Park

Strathcona County – Ardrossan – Capital Region

Selling your home is more than just placing a sign outside of your house. A lot more. 

Selling your home is a complex, multi-step process that calls for the service, experience and trust of a real estate agent. 

There are many things you’ll need to consider, and to help you through it, here’s a general overview PLUS a free Seller’s Guide to a Quicker Sale to help you prepare. 

Get Your Finances in Order

Don’t worry if you’re still paying off your mortgage, there are several options available to you, depending on the mortgage you hold. You’ll need to talk to your lender before you can proceed with listing your home to sell.

Find the right real estate agent for you & list price

Choosing a REALTOR® is an important step. You’re putting your trust into someone to sell your home for top dollar.

Just because your friend’s cousin’s husband is a real estate agent doesn’t mean he’s the best for YOUR particular needs. And if you’re thinking of listing For Sale By Owner, read on here and make sure you take these factors into consideration.

How many sales has your agent negotiated? How many years experience do they have? Are they familiar with home sales in your neighbourhood? Be sure to read testimonials and online reviews. We’ll happily connect you with our past clients.

The Hodges & Mohr Custom Home Market Evaluation

We’ll meet to make sure we’re a good fit for each other. We’ll discuss the market, timing (is this the best time to list, by when do you wish to move), and other factors affecting the sale of your home.

We go back to our office to create your free Custom Home Market Evaluation. This typically takes up to 3 hours of data and comparative analysis, looking at market trends and similar home sales (it’s not computer-generated, which misses contextual info). We put a LOT of care and attention into this step because pricing your home accurately will attract more qualified buyers and likely lead to quicker sale. 

Then, we meet again to review your Comparative Market Analysis Report, discuss timelines, to-dos, fees and other costs you might expect. If and only if it’s a mutual fit do we agree to work together to sell your home.

We handle all the paperwork and listing your property on MLS – but there are still a few important factors that affect the sale. Our Get ‘er Sold Strategy makes sure you’re home is the best on the market. 

Get’er Sold Strategy

Step 1

Custom Home Evaluation

We visit your home and then spend 1.5 hours reviewing the market, comps & recent sales to give you a complete, realistic market valuation. You get our years of expertise serving this market, not a computer algorithm pricing your home to sell.

Step 2

Free
Pro Staging

Homes that look great, sell faster & command top dollar. That’s why we provide – at no cost to you – a professional home stager to help you make your home appealing to buyers. They can imagine themselves living in a beautiful space.

Step 3

Pro Photos & Marketing

No iPhone photos here! We bring the best home photographers, drone photography and Matterport imagery to showcase your home in the best light (free for you). A customized marketing plan makes sure your home is seen by ideal buyers.

Step 4

Showing & Selling

Our team keeps you looped in with each showing. You’ll never wonder “What’s going on?” or “What do I do next?” We’ll negotiate hard on your behalf and sell your home to the right buyer for the right price. Selling your home can be this easy (and fun, too).

Offer & Close

After the hard work of marketing and promoting your home pays off, you’ll hopefully have a few offers on the table. The offers may include certain conditions on payment, repairs or inclusions. It’s important you have an agent with experience leading these negotiations and helping you understand the pros and cons. 

Your buyer will likely conduct a home inspection, which may affect the final offer or negotiations. 

The Hodges & Mohr Experience

With 1000s of successful sales and purchases, we will help you negotiate the best deal for your home with the best buyers. Sometimes the highest offer may not have the best terms from the best buyer, so we help you understand the offer and lead negotiations in your favour. Our goal is to sell your home for the best price in as short a time as possible (because the longer your listing sits on the market, the less likely you’ll command top dollar).

After the Sale

The journey doesn’t end when we put the sold stickers on the sign. There’s a lot of paperwork to process.

The Hodges & Mohr Experience

We communicate with your lawyers and the buyer’s agent to make sure everything is signed, sealed & delivered on time. 

With our combined 35 years in the industry we can recommend mortgage brokers, lawyers, moving and cleaning companies. You’ll receive checklists and What To Expect emails so you’ll know exactly where we are throughout the process and what you need to do next.

We’re here to solve any problems or questions that may arise. We’ve got your back.

Want more tips to make your home the best on the market? Snag your FREE download: 

Seller’s Guide to a Quicker Sale

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